Broadcast TV Advertising in Austin, TX

Q: Is broadcast TV advertising still effective today?

Indeed, broadcast TV advertising continues to be successful because it can, at a time, reach and interact with a larger audience. Moreover, repeated advertising helps establish brand awareness and produce quantifiable results.

Reach Austin’s most trusted audiences with high-impact TV campaigns on local broadcast stations.

Broadcast TV advertising puts your brand on major free-to-air networks and local stations through commercials and sponsorships. Your message shows up inside programs Austin viewers already watch and rely on.

People see your brand during real moments of the day, at home in the morning, between work hours, or while relaxing in the evening. That exposure feels natural because your brand appears alongside content people willingly spend time with.

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Why Commercial TV Advertisement Matters

Commercial TV advertising matters because people remember what they see often. When a brand shows up regularly on television, it starts to feel familiar, which makes decisions easier later.

Massive Audience Reach

Television helps your message reach more local viewers at one time compared to many other channels.

High Credibility & Trust

Seeing your brand during local news or well-known shows makes it feel more trustworthy, simply because viewers already trust what they are watching.

Visual + Audio Impact

TV commercial advertising lets you introduce your product, services, or brand using sound and visuals together, which makes it easier to understand and remember.

Targeted Local or Regional Placement

You can choose when and where your ad appears, so it shows up during programs your audience regularly likes to watch.

How Our Broadcast Media Advertising Agency Process Works

1. Audience & Market Strategy

Everything begins by understanding your goals and identifying the people you want to reach. When we understand your target demographics and their priorities, it helps us to select the programs and time slots that make your message reach the right viewers.

2. Creative Development

After the strategy part is done, our broadcast advertising agency works on turning ideas into engaging content. Concept development, scriptwriting, storyboarding, and production are carefully handled to make your brand memorable for local viewers.

3. Media Buying & Placement

Our team negotiates rates and schedules across local broadcast networks to make sure your ads come in front of your target audience at the right times and in the right programs for creating maximum impact.

4. Performance Measurement & Reporting

After your campaign is live, we track how well it performs. We look at how many viewers your ads reach and how often they see them to analyze how your ads are connecting with viewers and make your budget for broadcast media advertising services worth it.

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1. Audience & Market Strategy

Everything begins by understanding your goals and identifying the people you want to reach. When we understand your target demographics and their priorities, it helps us to select the programs and time slots that make your message reach the right viewers.

2. Creative Development

After the strategy part is done, our broadcast advertising agency works on turning ideas into engaging content. Concept development, scriptwriting, storyboarding, and production are carefully handled to make your brand memorable for local viewers.

3. Media Buying & Placement

Our team negotiates rates and schedules across local broadcast networks to make sure your ads come in front of your target audience at the right times and in the right programs for creating maximum impact.

4. Performance Measurement & Reporting

After your campaign is live, we track how well it performs. We look at how many viewers your ads reach and how often they see them to analyze how your ads are connecting with viewers and make your budget for broadcast media advertising services worth it.

Call Now

Types of Broadcast TV

Advertising You Can Leverage

Types of Broadcast TV Advertising You Can Leverage

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Traditional TV Commercials

The 15, 30, and 60-second commercials give exposure to your brand on local networks where viewers watch news, sports, and entertainment.

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Event Sponsorships & Mid-Roll Integrations

Sponsoring a show or appearing mid-program makes your brand feel part of the content that viewers, by their choice, enjoy.

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Special Event or Seasonal Campaigns

Ads during sports, award shows, or seasonal events are excellent at gaining attention, as viewers are then most engaged and excited.

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Infomercials or Longer-Form Content

Longer spots give people time to understand your product, see it in action, and connect with your brand.

Who Benefits Most

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Local businesses that are looking to strengthen their presence within their community and engage residents through trusted local TV programming.

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Brands that want to reach more people in Austin and make such an impression that it convinces prospects to try on their products or services.

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Advertisers who benefit from high-attention viewing moments that help messages stand out and stay memorable.

Free Report

Who Benefits Most



Local businesses that are looking to strengthen their presence within their community and engage residents through trusted local TV programming.



Brands that want to reach more people in Austin and make such an impression that it convinces prospects to try on their products or services.



Advertisers who benefit from high-attention viewing moments that help messages stand out and stay memorable.

Free Report

Why Choose KXAN Connects

for Local TV Advertising

Why Choose KXAN Connects for Local TV Advertising

Local Trust and Broadcast Expertise

KXAN Connects is a trusted option for brands searching for local TV advertising near me in Austin, as we have many years of experience working across diverse industries.

Strong Network Partnerships

We work with KXAN (NBC), KNVA (CW), and KBVO (MyNetworkTV) to connect your brand with loyal local viewers.

Data-backed Media Planning

Based on audience data, we design each campaign so your ads appear where viewers are most likely to notice and respond.

Full-service Creative and Production Support

Our team takes care of everything from ideas to final production, creating commercials that feel authentic and clearly present your products or services and the key brand message.

Integration with Digital and Streaming Campaigns for Extended Impact

We connect your TV campaigns with digital and streaming platforms that give your audience multiple ways to see and engage with your brand.

Results You Can Expect

With commercial TV advertisements by KXAN Connects, you connect with your audiences where they are and make them remember your brand in a way that turns casual viewers into engaged prospects. Combining it with digital campaigns extends your reach, drives more interactions, and turns audience awareness into measurable results that grow your business effectively.

Results You Can Expect

With commercial TV advertisements by KXAN Connects, you connect with your audiences where they are and make them remember your brand in a way that turns casual viewers into engaged prospects. Combining it with digital campaigns extends your reach, drives more interactions, and turns audience awareness into measurable results that grow your business effectively.

Testimonials

I have been watching KXAN since I came to Texas back in the mid-80s. I will always watch KXAN news and weather and sports, and any other news they have. I love this station and always will.

John Davis

Travis Avery is SUCH a great anchor! What a sweetheart. Such a great person to work with, before, during and after the in-studio interview. Awesome co-anchor and colleagues, too. We’re SO fortunate to have KXAN in Austin!

K K

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Frequently Asked Questions

Is broadcast TV advertising still effective today?

Indeed, broadcast TV advertising continues to be successful because it can, at a time, reach and interact with a larger audience. Moreover, repeated advertising helps establish brand awareness and produce quantifiable results.

How much does broadcast TV advertising cost?

Cost is not fixed, as it varies depending upon the ad length, time slot, and program selection. By choosing KXAN Connects, you can have customized plans that deliver the reach you want at a budget-friendly price.

Can I target a specific audience or location?

Yes. You can choose to place ads in specific programs, time slots, or geographic areas so that you are able to reach the audience you need.

Does KXAN Connects help with ad creation and production?

We have a team of experts to provide you full support in ad creation and production. You do not have to worry about concept development, scripting, production, or anything, as we handle it all for every client.

How do you measure the success of a broadcast TV campaign?

We track reach, frequency, and engagement metrics, providing detailed reporting to evaluate performance. Also, on the basis of that, we optimize future campaigns for getting rewarding outcomes.

How quickly can a broadcast TV campaign launch?

Campaigns usually go live within 4 to 8 weeks. The timeline depends on producing the commercial, finalizing the creative, and booking the right programs.