Programmatic Advertising — Targeted Digital Media That Works
Reach the right audience at the right time with data-driven ad automation.
Instead of shouting into crowded digital spaces and hoping people notice, show up where your potential customers are already spending time. Programmatic advertising helps you do just that. At KXAN Connects, we use advanced ad buying platforms called Demand Side Platforms (DSPs) that place your ads across websites, apps, streaming services, and even social platforms, showing you exactly where your audience is active.
You choose who you want to reach first. The system delivers your ads only to those people while they browse, watch videos, or scroll through apps. Your ad budget is spent wisely, and your brands get attention from relevant people who are most likely to engage.
Why Programmatic Ads Matter for Your Business
Programmatic ads save you from wasting budget on broad exposure. It connects your message with the right people in the right moments while giving you more control, clarity, and flexibility as campaigns run.
Precision Targeting
Programmatic advertising shows your ads to people who are already interested. It looks at what they do online and where they are, so your message reaches the right audience instead of a wide audience.
Efficiency & Speed
Automated buying makes running campaigns much easier. Ads go live faster, changes can be made instantly, and your budget is used more efficiently.
Scale Across Channels
Your ads reach people on computers, phones, apps, and streaming services, so your brand is visible wherever they spend time online.
Real-Time Optimization
As people interact with your ads, the system learns and makes adjustments along the way so that the ads stay relevant and performance improves constantly.
Transparent Reporting
You can see exactly where your programmatic ads show up, how people are responding, and what your budget is actually doing for your business.
Our Programmatic Advertising Services in Austin
The programmatic advertising services​ by KXAN Connects are trusted by businesses of all sizes and industries. We hold extensive expertise in making every campaign land at the right moment, where it is sure to get noticed and remembered.
1. Audience Strategy & Planning
We begin with understanding who you are actually trying to reach because that’s how we are able to do campaigns that drive results. Beyond just age or location, we look at how they live online and what they scroll, watch, and click. Then we figure out the best way to reach them so your message shows up in the right place at the right time, where it will engage naturally.
2. Multi-Channel Ad Buying
There are no random placements, as we thoroughly research to place display banners on premium sites that your audience actually trusts and visits regularly. Video ads run across the web and streaming platforms to reach people when they are most attentive.
As not everyone is able to make a decision with just one look, we make them see your ad again. Our ad retargeting services bring interested people back so they can take action when they are ready.
3. Creative Management
We tailor creative for each placement. Properly resizing and adjusting messages makes sure every ad feels intentional and relevant.
Dynamic creative optimization lets ads feel more personalized to match audience behavior, time of day, or even device type. With this, the engagement increases, and every impression becomes more meaningful.
4. Real-Time Bidding Execution
We use automated bidding to secure the best ad spots across the web in milliseconds. You don’t spend on ads that don’t work.Â
The in-house experts at our programmatic advertising agency watch how things are going and make changes along the way so your campaign brings more clicks, conversions, or attention to your brand.
5. Analytics & Reporting
We show you how your campaigns are working via performance dashboards that are simple to understand. You can clearly see how people are interacting, where your ads are showing up, and what’s driving results, without having to guess.Â
For geofencing advertising, reporting also shows how location-based audiences respond compared to broader targeting. Also, we provide recommendations to refine audience targeting, optimize creative, and make every dollar spent more effective.
Why Choose KXAN Connects for Programmatic Advertising?
At KXAN Connects, we know this market because we live and work in it. We use that local understanding, along with strong media relationships, to place your ads where they make sense and get noticed.
Strategic Approach
We don’t believe in one-size-fits-all campaigns. Experts at our programmatic display agency look at how your audience actually behaves online and pick the places, formats, and times that will have the biggest impact.
Local Advantage + Trusted Media Power
We take into account how Austin audiences behave and plan campaigns accordingly. Our local insights and long-standing relationships with respected media allow your campaigns to appear in spaces your audience trusts.
Team Expertise
Our team blends digital strategy, creative thinking, and performance analysis into one seamless approach. Campaigns are managed by experts in-house, from start to finish, to make sure every dollar works toward growing your brand and engagement.
Frequently Asked Questions
What types of ads can I run programmatically?
You can run display banners, video ads, native placements that blend seamlessly with the content people are already viewing, audio ads, and connected TV ads, all tailored to audience behavior, location, and device usage.
How does programmatic differ from traditional digital ads?
Programmatic ads decide who sees your message while they’re online, based on what they’re doing. Traditional ads are booked in advance and don’t change, even if they aren’t hitting the right people.
What kind of businesses benefit most?
Businesses looking to reach specific audiences, control spend, scale across channels, and measure performance clearly benefit most, including local brands, regional services, and growth-focused companies.
How does programmatic advertising help me reach customers specifically in Austin?
Programmatic uses location signals, local behavior patterns, and contextual data to reach Austin audiences across the sites, apps, and platforms they use daily.
What budget do I need to start a programmatic campaign?
Budgets vary by goals and reach, but programmatic allows flexible entry points, letting campaigns start efficiently and scale as performance and confidence grow.
How does programmatic differ from traditional digital ads?
Programmatic ads decide who sees your message while they’re online, based on what they’re doing. Traditional ads are booked in advance and don’t change, even if they aren’t hitting the right people.
What is geofencing in programmatic advertising?
Geofencing targets people within specific physical locations, such as neighborhoods, event venues, or competitor locations, allowing brands to reach audiences based on real-world movement.
Does KXAN Connects handle everything in-house?
Yes. We have an in-house team to handle everything from planning and buying to creative, tracking, and reporting. You are provided with all the important updates and monthly track reports on time.