About
About US
KXAN Connects is where Austin’s most trusted news brand meets next-generation marketing. Backed by Nexstar Media Group and powered by local experts in strategy, storytelling, and data, we build cross-channel campaigns that engage audiences everywhere and drive growth for Central Texas businesses.
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Our Team
Local experts with national strength—strategists, storytellers, and data pros who know how to grow Central Texas businesses. Our team lives here, works here, and understands what makes this community unique. Combined with the resources of Nexstar Media Group, we bring both insight and scale to every campaign.
Our Approach
Every campaign starts with strategy, because where and how you show up matters just as much as what you say. We take the time to understand your business goals and your audience, then craft full-funnel campaigns designed to reach them with precision.
The result: marketing that feels intentional, impactful, and impossible to ignore.
Local Expertise. National Scale.
Our Four Pillars
Data-Led Decisions
We start with insights, not assumptions—using local research, analytics, and real audience behavior to guide strategy.
Narrow the Focus
Great campaigns don’t try to do everything. We help you define what makes your business unique and own that message
Evoke Emotion
People buy based on feeling. We craft creative that connects, inspires trust, and makes your brand memorable.
Remain Consistent
Messaging must be aligned and persistent across all platforms to build brand momentum and long-term results.